Market Builder · Luxury Travel Retail · Paris
Leonardo Aldana.
Travel Retail
Luxury Fragrance
Commercial Leader
Europe & Americas
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I've spent 15 years at the intersection of luxury brands, global airports, and the travelers who move through them — from building fragrance distribution across Latin America at Puig to leading Givenchy & Kenzo's European and African commercial strategy at LVMH.
My work sits at the intersection of commercial rigor, brand vision, and operational precision. I negotiate with the largest Travel Retail operators in the world, develop high-performing multicultural teams, and translate market intelligence into strategies that move market share.
Alongside that, I research the governance structures that shape what you actually see in airport boutiques — the complex negotiation between brands, operators, and airports that most travelers never think about.
Socially conscious human being. Book lover. Lifelong learner. Also happens to build markets for a living.
I read widely — Colombian literary fiction next to Enlightenment philosophy next to neuroscience. My shelves don't respect genre boundaries, and neither do I. When I'm not reading, I'm out with a camera looking for el ángulo correcto — the right angle. Always.
Whether it's a professional conversation, a research exchange, a book recommendation, or just a good coffee somewhere between Bogotá and Paris.